A Case For iPad Mini? Tablet TV Watching Skyrockets Among Older Viewers
Is Apple’s Tim Cook pointing toward the holidays?
Outside of Apple HQ, few if any really know why the iPad Mini wasn’t unveiled as anticipated yesterday. Maybe it was ground up in the rumor mill, as Louis Bedigan writes in Benzinga, “because the iPad Mini does not exist.”
On the other hand, Sean Ludwig at VentureBeat makes a good case: “All signs so far point to an October debut by Apple. If it does launch at that time, it sets up the iPad Mini for holiday sales, and it gives consumers enough time to look at and start buying the iPhone 5.”
Whatever the truth is, new data from ongoing research by Altman Vilandrie Company and Research Now show there is one driving reason Apple and all competitors want to keep up the tablet iterations: streaming TV and movies on tablets is growing fast. Not just among early adopters, but the more seasoned television watcher.
“The actual number of older viewers watching TV shows and movies weekly on tablets more than tripled since last year,” according to a summary of the online survey of 3,300 U.S. consumers in July and August, ”though that group is still a small percentage of total tablet TV and movie viewers.”
Anyone else reminded of another time adults tipped the scales toward digital: E-books?
“That’s an interesting analogy,” says Jonathan Hurd, Altman Vilandrie Company director, who oversaw the survey. “I don’t think you can draw a direct line, because before digital technology, books were already a personal experience. But I do think that looking at the trend of older users adopting tablet watching, it is one that is going to continue.”
Article source: http://www.forbes.com/sites/michaelhumphrey/2012/09/13/a-case-for-ipad-mini-tv-tablet-watching-skyrockets-among-older-viewers/
Category : iPad News
